Building a healthier daily habit.
Reimagining a newsletter—and the system behind it—for a seven-day publishing rhythm.
All Healthy began as five links and a health tip. I helped turn it into a richer daily digest with a clear editorial identity and a production approach a small team could sustain.
My role
Editorial development, brand voice & production
More than a collection of links.
When I joined the team, All Healthy was a small daily newsletter built around five links from across the internet and a health tip. The brief: reimagine it as a more robust, five-minute digest on the world of health and wellness.
That meant giving readers a reason to return every day and creating a format the team could reliably produce.
A voice the team could use.
I developed All Healthy’s voice and editorial guidelines to create a shared understanding of which stories fit the brand and how they should be told.
The guidelines translated the brand’s purpose into practical direction for story selection, editorial treatment, and copy production. They informed decisions across more than 1,000 published stories and became a starting point for web and Instagram production.
A flexible format, built from distinct parts.
Each recurring unit had a job for the reader and a workflow for the team.
Health Brief
Make published research understandable, with practical takeaways readers can use.
Trend Story
Explore where a health trend came from and whether it is worth adopting.
Quick Picks
Curate useful links that give readers a reason to explore further.
Making a daily schedule sustainable.
At relaunch, I was the only full-time editorial staffer responsible for both editorial and ad production. I concentrated planning and freelance briefing into dedicated parts of the week, then divided issue production across two days.
Images and supporting copy came first. Lead-story edits, ad insertion, quality assurance, and inbox testing followed. To cover weekends and time off, I stacked multiple issues into a single production day.
As the team grew, that approach helped create capacity for additional brands and afternoon sends.
A foundation for growth.
The new format gave All Healthy a recognizable editorial structure and a repeatable way to produce it seven days a week. The lean production approach contributed to the publication reaching profitability within three months of relaunch.